What a CastWorks brief looks like.
This is what a finished brief looks like. Each entry below represents a creator who has been vetted, contacted, and confirmed interested: four to six hours of human work behind a single name. Brand and creator names are changed; the structure is from a real engagement.
Small home-goods brand. Sub-$30K monthly marketing budget. Looking for creators with a slow-living audience that overlaps their kitchenware line.
Selection criteria
- 01 Audience overlap of 70%+ with home / lifestyle category
- 02 8K–500K subscribers: engaged-reach, not vanity reach
- 03 English-speaking, US / UK / CA / AU primary audience
- 04 Has run at least one previous brand integration that landed cleanly
- 05 Aesthetic fit: warm, slow, considered, not high-frequency lifestyle vlog
Pipeline
Maya Linde
@mayalinde · YouTube · Substack
- Audience
- 142K subscribers
71% women, 28–42, US/UK/AU - Overlap
- 87% with home / slow-living
- Engagement
- 8.4%, verified organic
- Content
- Essays · slow living · design
- Rate
- $4.5K – $6.5K · 60–90s integration
“Briefed Apr 22. Aligned on category fit. Awaiting your go.”
Aisha Adesanya
@aishaadesanya · Podcast · Instagram
- Audience
- 88K listeners avg
Founders, 32–48, US-heavy - Overlap
- 74% with home (operator-led overlap)
- Engagement
- 11.2%, engaged community
- Content
- DTC operators · brand-building · ops
- Rate
- $3.8K – $5K · Mid-roll, 90s
“Ready. Prefers operator-led narratives. Apr 30 slot.”
Soren Bach
@sorenbach · YouTube · Newsletter
- Audience
- 196K subscribers
58% men, 26–44, EU/US - Overlap
- 82% with home / industrial design
- Engagement
- 9.3%, verified organic
- Content
- Design crit · architecture · industrial
- Rate
- $5K – $7K · 90s integration
“Selective. Said yes after preview. Ready.”
Want one of these built for your brand? Submit a brief →
Sample, April 2026